The Phoenix Be hostile takeover

This article is the result of 2 years of investigation into "Phoenix Be", the man who falsely claims to be the official successor of Aajonus Vonderplanitz.

Phoenix—which is not his real name; his real identity will be revealed— is attempting the most hostile takeover of Aajonus' movement in its history. Not the first, but the most significant, as will also be shown.

He is a scammer and impostor, and he unscrupulously used the death of Aajonus' website partner Jim Ellingson as a means to further his agenda. He is also complicit with an abuser who participated in criminal actions, his associate Chris "eatrawmeat", and tried to silence Chris' victims with an NDA.

My articles on Phoenix have been read by thousands of visitors. 40% of Phoenix's coaches left due to our intervention, he was kicked out of the official Primal Diet organization because of it, and more. Not publicly addressing my accusations in a response article, and refusing to have a live debate to settle the topic, is a clear sign of guilt, if any other was needed at this point.

His other accomplices include his wife, Avyanna — whose role is significant and will be explained — and his other associates Sam Schulte, Kimberly Williams, and to a lesser extent, Jeff Slay, Betsy, and Tom Moestl, as well as the Youtuber Leo aka "residentraw", who is another scammer and abuser.

Phoenix's plan is to hijack the Primal Diet movement, by lying to people about his legitimacy, his intentions, and many other things, in order to use the money and promotion he gets from Aajonus' community and followers while he changes the Primal Diet covertly from "the inside" into something different: his own beliefs, many of which directly contradict Aajonus.

He is willing to do whatever it takes, even covering up criminal abuse, to achieve his life-long goal: obtaining 3 million dollars and then fulfilling his manifest destiny of becoming the savior of the world. His motives will be explained at the end, with a detailed analysis of his psychology through the prism of his biography, public speeches, and actions.

Overview

Considering the size of this article, a summary of the most important points is in order. This section has no media on purpose to stay as short as possible.

Everything that has happened recently has further confirmed the thesis I formed when the first problems with Phoenix arose. It has only gotten worse since.

Since February 2026, Phoenix claims publicly to be the official successor to Aajonus Vonderplanitz.
He says that Jim Ellingson was appointed by Aajonus as his successor, and that Jim chose him in turn as his successor. It is false, since Jim was never Aajonus' successor, he was his webmaster. Why did Phoenix choose this timing, and not 2024, to make his announcement? Phoenix waited for Jim to pass away (which happened in December 2025) to make his move, so that Jim couldn't contest his claims. This makes Phoenix an impostor, with fake credentials.

Phoenix also claims to run the official Primal Diet website/organization. This was true in 2024, when Phoenix became part of the Primal Diet organization, under Paul Kruhm, who is the owner of Aajonus' two trusts Optimal Ways of Living and Right To Choose Healthy Food. However, the campaign I started here and my talks with Paul Kruhm led to Phoenix being removed from it, so Phoenix is no longer even part of the official Primal Diet organization at all. In spite of this, he decided to call his websites and organization the official Primal Diet, but it is another lie.

Phoenix tells people to consider taking supplements, one of the most toxic categories of items according to Aajonus, and to not eat cheese trains, which are one of the most important foods in the Primal Diet, that Aajonus spent his last workshop recommending with great insistence. Phoenix also lies about what Aajonus said on topics such as frozen meat, and lies about the diet Aajonus followed, like saying he was not drinking celery juice at the end of his life. The list goes on.

So neither in status, nor in spirit, is Phoenix a successor to Aajonus, or a representative of the Primal Diet.

I have also discovered disturbing information from 2021, indicating that Phoenix supported the first person who attempted a hostile takeover of the Primal Diet movement, Kim-Mia Rudiger-Prybylski. He tried to delete all traces of it; however, I have the evidence, which led me to his real name, and more recent leaks from him also confirm it.

Phoenix is also involved in two other scandals.

When Phoenix was still working with Paul Kruhm, before getting kicked out by him, Phoenix was attacking aajonus.net, the most complete archive of Aajonus' texts, with $20,000 spent by Caveman on making new transcripts of the audio and video. Phoenix was going as far as berating people who posted screenshots of that website, making them delete it. Now that Phoenix is no longer in the official Primal Diet organization, he is suddenly promoting aajonus.net directly on the homepage of primaldiet.net. This is a good change, which we take credit for, by forcing him out of the organization that he tried to take over. However, it is one of many indications that Phoenix has no principles, and will do what suits him at the moment, even if it means doing a complete 180 on a previous stance.

Even worse, Phoenix lied to the public, telling them that Aajonus' unreleased data doesn't exist. This was a lie made by Paul, who told Phoenix to post it when they were still working together, and Phoenix complied. Instead of letting Paul reply himself publicly to my accusations, Phoenix acted as a proxy, and completely disregarded the overwhelming evidence I presented about all kinds of unreleased data existing. This makes Phoenix a sell-out.

As a side-note: Paul Kruhm is now working with David Frasier, which wasn't the case before. These two people hold the key to Aajonus' unreleased data being published, Paul has the laptop and the rights, David has the hard drives. Hopefully, there will be results soon.

Last, but not least, Phoenix is complicit with an abuser of a criminal nature, Chris "Eatrawmeat". Chris gratuitously abused people in the community, together with other people, participated prominently in harassment campaigns which included doxing, leaking women's nudes, falsely accusing people of pedophilia, trying to destroy Primal Diet groups, and more. Phoenix didn't know this at first, but we warned him before their first conference. He refused to do anything about it, not even to get a simple apology, let alone to stop promoting an unapologetic Chris using Aajonus' brand, which was official at the time (though it is no longer official, despite their claims). Phoenix promised, however, that under his leadership, Chris would at least stop, but Chris kept defaming the people he abused, and Phoenix didn't do anything once again. Even worse, Phoenix and his board, through Kimberly, sent an NDA to the people Chris abused, attempting to silence them, so they could never talk about the topic ever again, and wouldn't even be able to defend themselves legally against Chris' abuse. This makes Phoenix and his board who went along with it complicit with Chris' abuse, including the criminal abuse, by actively covering it up.

Phoenix is also defaming me in private to people, only in private where it is harder to contest. He says my guides are written by AI, when he was in my group the first time I posted them, in 2020, 2 years before ChatGPT, the modern-era AI, was released, and several other lies I will address.

Many people have talked to Phoenix about these issues, including people who knew Aajonus, to no avail. He sometimes promises to think about it, but no change occurs. Phoenix lists a "non confrontational speech" credential on his website, so he is a professional nice-talker.

Phoenix tries to contact as many influencers on social media as possible to get them to promote him, work with him, and get people to attend his conferences and buy his services and products. About 40% of the coaches that worked with him dropped him due to the scandals presented here, many people who discovered the past articles on him and Chris drop him, cancel their conference attendance, etc., but he is trying to grow faster than the rate at which people drop him, hoping to reach a critical mass. Do keep sharing this page to warn as many people as possible. I receive many messages from those people, who were shocked to learn about this hostile takeover and all the associated scandals, and share with me discrepancies they had noticed from their interactions with Phoenix. Several will be posted anonymously. Phoenix has a right to answer to my accusations and I would post his reply in full here, on this page, however he doesn't, because he is guilty. He also does two-hour calls with many people, but refuses to do one with me, knowing well he wouldn't be able to dodge the evidence in a live call.

All the evidence and details will now be posted below, organized in sections, with commentary. The sections cover different topics and are not in chronological order, but dates are given every time.

Phoenix the Impostor

It's been 2 years since Phoenix started his scamming, and he is just getting more radical in his actions. He is now no longer just a scammer, but an impostor.

Phoenix fraudulently claims to be the official successor of Aajonus, using the death of Aajonus' website partner, Jim Ellingson, to anchor his lie.

Phoenix made the announcement publicly for the first time in February 2026, on a Facebook page he took over by tricking the uninformed admin.

This is Phoenix writing here, saying that Teresa Ann Foxworthy gave him the Primal Diet Facebook page, and that he is Aajonus' official successor, since Jim Ellingson would have been the successor Aajonus chose, and that Jim chose Phoenix in turn as his successor.

This is a lie.

Jim Ellingson was never Aajonus' successor, he was a client whom Aajonus contracted to create a website. Jim was never a Primal Diet coach.

This is well-known and obvious, but it can be proven easily.

This is a text Jim wrote, where he clearly says that he didn't know what to do when Aajonus died. In that text, he literally says that there was no Aajonus replacement to give people coaching.

Jim didn't inherit Aajonus' trusts or any of his intellectual property rights, he was just a contractor for the website. It's Paul Kruhm, who was Aajonus' publisher, and who himself does not follow the Primal Diet for the most part, who owns them. Had Jim been the successor, he would have inherited those instead of Paul.

Aajonus never chose a successor. Jim never claimed to be Aajonus' successor. Phoenix is lying about it.

In 2024, Phoenix entered the Primal Diet organization through Jim Ellingson, who had a contract with it and was managing Aajonus' website.

Jim was old, sick, and was looking for someone to take over the website, mailing list, and other such assets, which is what Phoenix offered to do.

Jim, who according to people, was no longer as mentally sharp and lucid in his last years, trusted Phoenix and gave him everything for a symbolic dollar, without even asking Paul Kruhm.

Immediately upon taking over Jim's website, emails, etc., Phoenix told people Jim was "prioritizing the completion of his life".

When Jim died, I was the only person in the Aajonus-related world to make a public announcement about it. Phoenix did it months later to promote his lie about being the official successor at the same time.

Phoenix waited for Jim to die to put words in his mouth, so that Jim couldn't contest his claims.

Phoenix also makes two other lies in that announcement post: claiming he created in-depth websites for Primal Diet content. He didn't; primaldiet.net already existed and he brought nothing new to it except a couple blog posts. He also claimed that his website, that he received from Jim, is the "new", "authorized", and "official" Primal Diet website, which is not true, since Paul Kruhm, who owns Aajonus' trusts, says that Phoenix is no longer allowed to sell Aajonus' works.

The same day, Phoenix made another post where he said again that Jim Ellingson was Aajonus' official successor and called Jim a pioneer, a trailblazer on par with Aajonus, making his lie even more ridiculous. Jim didn't participate in the evolution of the Primal Diet.

Phoenix wrote this narrative all over the Facebook page.

Phoenix even writes on his website that the paid Primal Diet archive he is trying to sell you contains content made by Aajonus and Jim, as if Jim created any content.

Paul Kruhm, who is the owner of Aajonus' trusts, says on his new website the-primal-diet.com that Phoenix is no longer allowed to sell Aajonus' works, and is doing so in illegality, as can be seen on the "about" page.

This is just another confirmation that Phoenix is not official whatsoever and is lying about it.

Before Phoenix lied about being the official successor of Aajonus, he was already lying about his credentials in 2024, but more subtly.

Phoenix wrote back then, in an email to someone who was asking him about my accusations, that he was part of Aajonus' planning team for his retreat center in Thailand. However, he offers no proof of it. The only thing we know about that project is from Aajonus' own words, where he said he had dozens of applications and would aggressively screen them. People would have to know his books "back to front" to be accepted, and Phoenix clearly doesn't, as is made abundantly clear in the content review.

He is speaking about himself in the third person in this email.

He also tried to post similar things through someone he knew in one of my group chats.

This made me realize he was testing the waters and was planning to trick people further by presenting false credentials.

We do not even know for sure how much Phoenix knew Aajonus. Many people knew Aajonus, met him, hosted him. Many people around him also betrayed him during his life. Knowing Aajonus is not an achievement. However, Phoenix has told people very strange stories to people about Aajonus, making it easy to put in doubt if those anecdotes are true or not, and therefore how much Phoenix really knew Aajonus.

Phoenix also made a new claim: he and his group members would apparently have legal rights to some of Aajonus' rights. This was told to me by someone who knew Aajonus and who talked to him.

However, this is once again a completely unproven claim. The rights to Aajonus' works are owned by the trusts, which are owned by Paul Kruhm. Phoenix only owns the website primaldiet.net which Jim sold him for $1 and which is only a platform with no rights to Aajonus' works associated with it.

Attacking Primal Diet websites

The first thing that happened when Phoenix took over primaldiet.net in 2024, was that he added this red band on top of the primaldiet.net website. Not only is it off-putting, even threatening, for visitors, but Phoenix's intentions were clear: to shut down websites like aajonus.net.

In his Signal group, Phoenix went as far as making people delete screenshots of aajonus.net, even though they were technically just Aajonus quotes. Phoenix also uses the word "plagiarizes" incorrectly. Plagiarism is when you copy someone's work and present it as your own. It is important to note that aajonus.net has 2x more content than primaldiet.net since Caveman paid $20,000 to transcribe every audio and video. This means there is a lot of content that can only be found there. Caveman did this in 1 year and with his own money, more than primaldiet.net did in 11 years.

Now, because of our campaign, Phoenix completely inverted his stance and promotes aajonus.net directly on the homepage of primaldiet.net. This was only made possible because we raised the 3 scandals Phoenix is involved in, and forced him out of the official Primal Diet organization, so now Phoenix takes revenge on Paul Kruhm by promoting aajonus.net.

However, the website he damaged the most was perhaps Aajonus' own website that he took over. He broke the search function, which was the main feature Aajonus created the website for. He also made many articles that were previously free into paywalled pages. He called this the "new and improved website".

Aajonus created that website in 2004-2006 (at the time it was wewant2live.com) because he wanted to have a search bar which could let every user find occurrences of keywords in all his texts. This was inspired by his use of legal websites which impressed him.

That was its main purpose, and Phoenix broke it.

Instead, Phoenix puts funnels that lead to his scam so-called "Primal Diet" coaching business, which itself has links everywhere that lead to his personal business, Blossom&Be (which has very little to do with Primal Diet, and many things opposed to it).

In a newsletter about Jim's passing, Phoenix also lied about Aajonus' website. He said:

First of all, you can see that Phoenix himself says Jim was not a coach, contradicting the lie of Jim being Aajonus' official successor and a health pioneer. These lies are poorly thought out.

Second, Phoenix makes a nonsensical statement, saying that Jim added the search feature on the website as the "final feature" after Aajonus died. This couldn't be more wrong. The reason the website got created in 2006 is specifically because Aajonus wanted this feature, it was the very first feature, and the reason for the website existing. This proves that Phoenix didn't use the website while Aajonus was alive, and knows very little about Aajonus' works.

Lastly, the unpaid volunteer, Per-Olof who also managed the website for years with Jim Ellingson was not mentioned. Per saw live how Phoenix destroyed the website he had spent years taking care of.

Covering up Aajonus' unreleased data

In response to our campaign and the massive amount of emails they were receiving, demanding the release of Aajonus' unreleased data, Phoenix lied to the public, telling them that Aajonus' unreleased data doesn't exist in an article he posted on his website.

Source: In Search of the Lost Ark

This was a lie made by Paul, who told Phoenix to post it when they were still working together, and Phoenix complied. Instead of letting Paul reply himself publicly to my accusations, Phoenix acted as a proxy, and completely disregarded the overwhelming evidence I presented about all kinds of unreleased data existing.

I have proven beyond the shadow of a doubt on this website that a lot of unreleased Aajonus data exists, both his own works, and consultation data from clients that were given to Paul and Jim and never published. I have shown video clips where Paul himself says he has data, on multiple occasions.

This makes Phoenix a sell-out.

Phoenix and the 2021 Kim-Mia hostile takeover

I discovered that Phoenix was linked to Kim-Mia, who tried to destroy the Primal Diet groups in 2021, and that he tried to erase all traces of his involvement there.

Kim-Mia was someone who became an admin of the Facebook groups after I did. She presented herself as someone who was an expert in the Primal Diet for 17 years. Over 2 years, she progressively took people off Primal Diet, telling them to not eat red meat, dairy, and to take supplements. She did that mostly in private, DMing every member that was asking a question in the group, and getting them to pay consults to use a Rife machine from her partner Marla Moss. In her posts, she was rewriting piece by piece the definition of the Primal Diet. Does this sound familiar?

My stance was mostly passive, letting her do what she wanted, but occasionally asking questions in the comments of her posts, without entering into a confrontation, and letting people decide. Eventually, she tried to get me banned from both Facebook groups, which were the biggest online Primal Diet communities at the time, and needed pretexts to do it. She made a post accusing me of putting people's lives in jeopardy, and of harassing her, of being a vegan, and more. I did get banned by certain other admins who didn't even let me defend myself. Then one of Kim-Mia's accomplices, who was defaming me under a fake identity, leaked—to someone I knew and who I had put in contact with— a message of hers plotting to use Interpol to frame us for pedophilia; he got cold feet, and she hastily left. Other admins who I added in the admin panel ahead of time banned her and reinstated me, and I became the main admin in the Facebook group again. Afterwards, many people whose health, and in some cases personal lives, she had harmed came forward with testimonies.

The complete archive of this Kim-Mia hostile takeover attempt we thwarted is available below, you can click on it to expand it right here in the article, but the summary I posted above gives enough context about what she did, to understand Phoenix's involvement in it which I will explain next.

Open Kim-Mia hostile takeover archive

After about 2 years of common presence in the main Primal Diet Facebook group, and unsuccessfully trying to get me banned in that group, she left it, was made admin in the other group, banned me there, and made a post publicly attacking me, to which I replied:

However, before I could make my full reply, the admins of my group were pressured into banning me. Many people were outraged and defended me, others attacked me blindly (since there was no evidence), but other admins on my side reinstated me and removed the other irresponsible admins.

When this happened, after failing to remove the main contributor of the group, who was me, Kim-Mia wanted to take down the group altogether, a group which contains years of valuable information and has existed since Aajonus' times (he himself references it in some recordings).

That's when she made plans to plant child porn on our computers to send us admins (not just me) to jail.

I then posted my full reply to her accusations and attacks.

It started by showing Kim-Mia's plot of planting child porn that got leaked:

I then showed my success in helping people with Primal Diet, which Kim-Mia said doesn't work without her subversive changes:

I explained the Lisa incident in more detail, how Kim-Mia undid my help to a member I had met and damaged her noticeably:

The rest can be read directly on the slides I posted:

Kim-Mia told an intermediary that she wanted to de-escalate.

Kim-Mia confirmed the leaks were real. However, she thought I was the fake "Cedreana Johnson" account that had been attacking me. I wasn't. That person, who was also defaming me to get me kicked, got scared when Kim-Mia escalated into such criminal territory.

This is the message "Cedreana Johnson" (under another identity) sent to someone I know, which is how Kim-Mia's message got leaked. He was still covering his own lies but clearly distancing himself from Kim-Mia. His identity is known since he also did a video call, but won't be posted as it isn't necessary.

Kim-Mia realized her position was indefensible and made up an excuse to justify her exit.

Testimonies kept coming after her exit.

Despite a two-year buildup, the whole confrontation lasted less than 2 weeks.

In 2024, when searching for information about Phoenix, I first learned that Kim-Mia had been in contact with Phoenix, from posts in which she mentioned him by his new name "Phoenix Be". This raised the questions: How did they meet each other? Were they still in contact? This was merely a clue and light suspicion at the time.

However, after discovering Phoenix's true identity "Mihaly Bartalos", I once again searched in the Primal Diet Facebook group and found evidence of him colluding with her back then.

It turns out that Phoenix was a member of the Primal Diet Facebook group I run for years, and left it in 2021, right after Kim-Mia's takeover of the groups failed, when I got reinstated as admin and proved her guilt with 35 slides of evidence. He also deleted all his messages in the group before leaving it, and changed his account's name to "Vince Valiant", most likely so that it wouldn't be found.

Evidence:

A previous admin of our group mentioned "Mihaly Bartalos" (Phoenix before he changed his name) in the group, and the tagged name was greyed, indicating that Mihaly had left the Facebook group.

Hovering the name revealed that the account Phoenix/Mihaly used was now called "Vince Valiant", another nickname. The Vince Valiant account has a banner of a phoenix, further confirming it was him.

The profile shows he left the group on August 31, 2021, which is just a couple days after I got reinstated as admin in the group and made a post exposing Kim-Mia's plot, takeover attempt, criminal defamation, intent to plant fake pedophile evidence with Interpol, and evidence of her subverting the Primal Diet and harming people's health.

I rejoined the group Kim-Mia had gotten me banned from abusively and was reinstated as admin on August 13, 2021:

I could not find any message from Phoenix in the group, only people's replies to his now deleted messages in comment sections. It looked like he attempted to completely erase his presence from it.

When I found this, I knew that Phoenix/Mihaly left the group in support of Kim-Mia, I just needed one last confirmation.

That confirmation was delivered in the form of an email Phoenix sent to someone who shared it with us, where he says that he left the Facebook group because it had become "abusive", which was the main accusation Kim-Mia made against me in her post to smear me.

Phoenix saw my evidence, as well as people coming in support of me in comments, and decided to side with the person who attempted the hostile takeover, was guilty of defamation, and plotted criminal actions to send innocent people to jail.

And now he happens to be running a hostile takeover of his own, similarly claiming authority and changing the Primal Diet from the inside, through deception.

Complicity with an abuser of a criminal nature

Phoenix is complicit with an abuser of a criminal nature in his Primal Diet takeover project. The co-founder of his "Primal Diet Coaching", Chris aka "eatrawmeat".

Chris has abused people for years, together with an online gang among whom were self-proclaimed and proven pedophiles, for entertainment and personal gain.

• Chris tried to destroy Primal Diet groups he was part of to prop up his own.
• Chris encouraged people making false accusations of pedophilia, doxxing innocent people and writing plans to stalk them at their house.
• He incited people to blackmail women with their nude photos.
• He encouraged his criminal accomplices to make false police reports against the people they abused.
• Chris has kept defaming the people he abused for months, up to this day.

Since it would be too long to list all of Chris' wrongdoings and the evidence of it in this article, an entire article is dedicated to it on the following website: eatrawmeat.online.

Chris Eatrawmeat's abuse and scamming

See Chris' actions and the evidence.

eatrawmeat.online Open site

Phoenix knows all of this, and despite many people having contacted him over it, he refuses to do anything about it.

Phoenix didn't care about what Chris had done to others, only that he had been respectful to him and supported his project, which is a given since Chris benefits from Phoenix's project as the co-founder of it. Phoenix even went as far as asking us to promote it, and called Chris' criminal abuse and continued defamation and harassment "past grievances", a dismissive, callous, selfish and irresponsible attitude, unfit for the role he claims to have.

He only gave a guarantee that under his direction, Chris would at least stop. However, Chris keeps defaming the people he abused, and when Phoenix was shown the evidence of it, he still didn't stop him, breaking his word.

Even worse, Phoenix became complicit in covering up for Chris' abuse and attacking his victims, by trying to make them sign an NDA to silence them and even prevent them from seeking legal recourse against Chris. The NDA was delivered to me by their coach Kimberly Williams, after validation from Phoenix's "Primal Planitz" board, according to her.

Instead, Phoenix keeps promoting Chris at the forefront of his project, as the "young generation" legacy of Aajonus, forces people to watch Chris' video if they want to participate in their group calls, and so on. The least decency would have been to keep Chris backstage.

Phoenix and Chris doing a photoshoot at the 2025 conference.

Primal Diet 101 is, by the way, the name of the guide I published in 2020 on the Facebook and Telegram groups where Phoenix and Chris were members in, respectively. The similar naming may be a coincidence, but they were both aware of it, as it was the main guide that everyone was sharing and following. I have now renamed that guide into a book "The Primal Diet" (available on the homepage of this website).

Another side note: Phoenix lies, telling people to not follow it, accusing me of having written it with AI, however he knows very well I wrote it myself, since I published it in 2020 and it was the pinned post when he was still in my group, years before ChatGPT, the modern LLM-AI came out.

40% of coaches left Phoenix's Primal Diet Coaching project. Many left outright before their first event even took place. From those who were added later to the project, several left too. another coach that left

In 2024, they pleaded through multiple accounts, asking me not to come. Phoenix only kept replying to me because there was a risk I would. Then he stopped replying and only started replying again when he got around 5-10 people emailing him about the Chris scandal. He thought "How many people does Rom carry with him? I have to reply or I will have a PR disaster".

Sam Schulte's complicity

Sam Schulte is one of Phoenix's main accomplices.

He runs their so-called "official Primal Diet" pages on several social media platforms, while fully aware that they are not official at all. This makes Sam an usurper and directly part of the scam.

In addition to this, Sam directly sided with the abuser Chris, stating he didn't care about what he did and would keep promoting him, and trying to frame the victims as the problem instead.

Sam was first contacted before their first conference in 2024, and seemed to take the problem seriously.

However, after the conference where Sam was supposed to talk about the issues with them and get back to me, Sam stopped replying altogether, silently reading my messages without replying to them.

After inquiring twice, I called him out.

He finally replied, getting offended that I would call such behavior "immoral", and sent me a message where he explicitly diminishes the abuse and defamation Chris has been doing, and frames me as the problem.

According to him, Chris didn't seem "that strange" to him, therefore Chris' abuse was not important. However, calling out such abuse was wrong and even brought chaos to the Primal Diet itself, which Sam had never done anything for and appeared suddenly out of nowhere to claim authority over.

I made a reply that he didn't reply to.

I didn't pursue the issue further. However, since he had said in his message that he was waiting to see how things would play out, and since Phoenix's scamming had only gotten worse, with him becoming an impostor, and with Chris keeping his abuse and defamation going, I contacted Sam again 1.5 years later, telling him it was time to quit this project or do something about it. He blocked me.

Just like Phoenix, the "I will see later" stance was just a lie, to get away with not dealing with the issues that are their responsibility, and buy enough time to implant themselves more so that it becomes harder to push back against them later.

I then started posting on social media about my interactions with him to let people know what kind of person he is and his role in these scandals.

When I accused him of siding with the abuser Chris, citing Chris defaming people and instructing others to leak women's nudes, Sam's reaction was to leave a "heart" reaction on the post, as if that was an appropriate response to such a situation.

Anyone accused of such things to hundreds of people, especially by someone like me who is known in the community and who people listen to, and especially as a representative of what is supposed to be a serious project, would contest such claims, if they were false.

Instead, Sam further confirmed that he knows what he is doing and doesn't care how immoral it is. He is taunting.

Sam unsuccessfully tried to report my factual posts about him on Instagram.

Sam (the person on the right) started posting more food photos and photos in social settings when this happened, arguably to distract people from the scandals and tried to appear wholesome.

A likely reason why Sam didn't find Chris strange and excused his abuse while many people are put off by Chris even without knowing of the scandal would be his affinity for him.

Since he reveled in his complicity with Chris by putting his "heart" reaction on my post accusing him of taking the side of a criminal abuser, Sam, whose intention was probably just to taunt, probably didn't realize how this action reflects on him, revealing his nature that he tries to conceal.

Kimberly Williams' complicity

Kimberly Lynn Williams is another one of Phoenix's main accomplices. She is one of the coaches who work with him and is on Phoenix's Primal Planitz "board", and she tried to make me sign an NDA to silence me about Chris' abuse.

It is worth mentioning that Kimberly interviewed Aajonus and wrote a book "Raw to Radiant" that used information from Aajonus' book.

I contacted her in 2024 just like I had contacted everyone else. She first ignored my message, while advertising herself in the Facebook group I run, seemingly in need of money.

More than a year later, with the worsening situation, stating that I would not ignore her complicity with Phoenix and Chris just because she ignored my message, I insisted, and she finally replied, which began negotiations between their side and me.

Since Chris failed repeatedly to take down my website about him, and since the contents of it reflect poorly on the people who associate with him (many already left after being told about him), they tried deception, flattery, and money.

She agreed that Phoenix needed to stop changing the definition of the Primal Diet.

I made her look again at the evidence of Chris' actions, and she could only agree that he at least owed people an apology for the messed up things he had done and was doing.

She asked for extra evidence of the more recent actions, with dates, and I provided all, including links. I had to send her 3 times the documents because of her attempts to dodge them.

She told me that Chris should be given (yet another) chance, and not be fired from their board, if he apologizes. I accepted.

After two weeks of talking and a one-hour video call, she asked me for a final version of the complete list of actions he should apologize for.

The next step should have been for him to submit a written apology to the people he owed it to (which includes me), along with a statement that he will stop any such further actions.

Instead, Kimberly said she is going to send a contract to both of us.

I said: a contract? Why should I need to sign a contract for the people he abused and me to receive an apology? Then it's not an apology.

She corrected herself and said, it's not a contract, it's an agreement.

I asked if I could see the terms before she would send it for both Chris and me to sign, she refused.

Then she sent it and it turned out to be a contract with abusive terms, and clearly written with AI.

Good morning Rom,

First, I want to thank you for bringing all of this to my attention and I want you to know that I truly do understand your concern. What you have described is a type of cyber bullying, and harassment. I do not take this lightly as I have had people who've done something similar to me in my life. So I do have life experiences to understand what it's like to be on the receiving end of this.

I have spoken with Chris and he has shared that the behavior will not continue. I have written up an agreement that states this.

Additionally, I will speak with Phoenix about what the repercussions would be if the behavior were to continue. ie: removal from the board as one possibility.

I would also like to point out that your response to his harassment and cyber bullying has been with your own type of cyber bullying, harassment and retaliation. Again, similar immature, responsive behavior. And this behavior is not to continue either.

We all make mistakes. And you know I don't know either of your backgrounds to understand how you were raised, or who are your mentors in your life or mentors that you didn't have in your life. Sometimes we do things because we don't know better….. whether that's eating fried cooked foods or whether it's responding in an immature way. But once we know better, we do better. This is our opportunity to all learn and grow from this and operate in the world as mature adults. I have all the confidence in the world that both parties have learned from this experience and that we can let go of the past and all work together moving forward.

Rom, you're extremely intelligent, and you have been able to absorb the Primal Diet information on a very high level very quickly. You also have an incredible passion for keeping the purity of the diet as well. For this I acknowledge and honor you and I could definitely see you assisting in someway in this group that has been created where I am sitting on the board currently. I just want to put that out there as something to think about as we move forward. I cannot personally offer this as it's a group decision, but I just wanted to express my appreciation for what you bring to the Primal Diet.

I have created an "agreement" to be signed by both individuals acknowledging that neither of your behavior will continue moving forward. We will let the past be the past, learn from the mistakes, and move forward in a positive mature way. Attached is the agreement for your signature. I'm sending the same to Chris. If you agree on this, please let me know and I will put it in a document where both parties can sign and have copies.

I believe this agreement will stop the harassment from Chris. At the very least, it is documentation that a mediator has tried to mediate this. You're signing the agreement would show your intent to work together. If he refuses to sign it, that would not be a good look for him and would be additional evidence against him.

I also believe that Chris should send a separate formal apology to the woman or women who were the third party or parties who were directly involved. This agreement is primarily between you and Chris to stop the inter-harassment that is occurring.

Thank you,
Kimberly Williams

Subject

Observations, Responsibility, and a Constructive Way Forward

To All Parties Involved,

I am writing as an independent third-party life coach and mediator who has now spoken with individuals on multiple sides of this situation. My purpose is to clearly outline what I am observing and to propose a path forward that brings resolution, accountability, and closure rather than continued harm.

Nature of the Conflict

There are serious allegations regarding past behavior, including name-calling, disparaging remarks, inappropriate statements, and the alleged sharing of private images. These are not minor matters, and it is understandable that emotions have run high.

There are also allegations of ongoing conduct, including claims of harassment, slander, dissemination of information taken out of context, circulation of screenshots without full context, and direct or indirect contact with individuals' professional and personal networks.

Each primary party asserts that the behaviors they object to are the same behaviors they believe the other party is engaging in. As a mediator, I am not tasked with determining absolute factual truth, but rather with identifying patterns that are perpetuating harm and escalation.

What is clear is that the continuation of these behaviors—regardless of origin—has caused significant disruption and must stop.

Core Issue — Reactivity and Emotional Maturity

From a mediation perspective, the core issue is not solely what happened in the past, but how the present is being handled.

The ongoing conflict is being driven by reactivity—responding from anger, hurt, defensiveness, or the need to blame rather than from reflection, accountability, and emotional regulation. This pattern is present across parties and has resulted in cycles of retaliation, escalation, and widening impact on uninvolved individuals.

Emotional and mental maturity are reflected in the ability to pause, self-regulate, take ownership where appropriate, and choose responses that de-escalate rather than inflame. Immaturity—regardless of intent—fuels conflict.

Mutual Accountability

Harm can exist alongside emotional immaturity on multiple sides. Individuals who were impacted deserve acknowledgment. At the same time, remaining in ongoing reactivity—whether aggressive or defensive—signals work that still needs to be done internally.

It would be inaccurate and unhelpful to frame this situation as one side needing to "do the work" while the other does not. Growth and responsibility are required from all parties involved.

Agreement for Resolution and Forward Conduct

The following terms represent a balanced and necessary resolution:

1. Written Apology

   Where appropriate and warranted, written apologies from both sides will be provided to individuals directly affected by past conduct. Chris will submit a written apology to the woman/women he disparaged and Rom will submit a written apology to Chris for the harassment.

2. Immediate Cessation of Harassment and Disparagement

   From this date forward, all parties agree to immediately stop all forms of harassment, provocation, intimidation, or disparagement, including but not limited to:

   • Contacting Primal dieters or any affiliated individuals
   • Contacting friends, family members, employers, colleagues, or associates
   • Sending emails, messages, phone calls, letters, images, or documents
   • Attempts to provoke, humiliate, manipulate, threaten, coerce, or imply blackmail
   • Disseminating screenshots, allegations, or narratives intended to damage reputation

   This applies equally to all parties, regardless of who believes the behavior originated.

3. No Retaliation or Escalation

   All parties agree not to retaliate, renew accusations, or engage in conduct intended to revive or escalate past conflict.

4. Forward-Focused Conduct

   All parties agree to conduct themselves with professionalism, emotional maturity, and respect for boundaries, recognizing that continued escalation serves no constructive purpose.

5. Breach and Resolution Process

   If any party believes this agreement has been breached, the concern must first be addressed privately and directly, or through a mutually agreed-upon neutral third party. Public escalation is not an acceptable response.

6. Intent of Closure

   This agreement is entered into with the explicit intent of ending this matter permanently and allowing all individuals and organizations involved to move forward without further disruption or harm. All individuals will act in a professional, respectable, honorable, mature manner from this day forward.

   Removal of all materials that include disparaging comments, harassment, photos, screenshots, and any kind of negative material from all sources online or on the Internet. These materials will cease being disseminated from this day forward.

Acknowledgment

By signing below, each party affirms that they:

• Understand the terms of this agreement
• Acknowledge their role in the escalation
• Commit to stopping the behaviors outlined above
• Agree to move forward in good faith

Signed,

Chris
X__________________________

Rom
X__________________________

Other Individuals Directly Affected
X__________________________
X__________________________

Date: ____________

⚠️ Important
This agreement is important because it establishes notice and pattern, which strengthens any later legal action that might come if the other party does not comply.

• The contract didn't mention at all the list of harmful actions Chris did that they asked me to provide with proof, so why ask it from me in the first place?
• Apology for vague actions mentioned instead; he would avoid responsibility for his worst actions, just like he has done so far, claiming he only managed things "improperly"
• Signature required for me to stay silent forever without any guarantee of the integrity of the apology that will follow
• On top of that I, and the victims, had to apologize and recognize wrongdoing we didn't even do, and that is unproven
• Included the prospect of an offer to join their board if I went along

At this stage, I wasn't asking for Chris to be kicked out anymore, or for Phoenix's group to be dissolved. I told her they just needed to reform their group to be more transparent, an "Aajonus-inspired" group, separating clearly what is Primal Diet from what isn't, and that Chris only needed to acknowledge his actions, apologize to his victims, and stop doing it.

So after my concessions and warnings, she, and they through her proxy, still chose to attempt to swindle me, and put blame on me.

They tried to equate my creation of a website to expose Chris' abusive actions all backed by evidence (as a last resort after repeated opportunities given to him to apologize) with said abusive actions, as if both of these actions are on the same level.

They also wanted to bother Chris' victims, when I specifically told her not to do that.
Imagine contacting the people Chris abused and asking them out of nowhere to sign some sort of NDA as a prerequisite to get an apology that is owed to them.
That they do it to me is one thing, but this is truly delusional.

I told Kimberly I would wait 24 hours for her to provide evidence for the accusations made against me in her contract, and she just deflected the topic.

When I refused to sign this contract, and said I would go public again with this, she offered to send me clients.

She asked me again recently for help with some of her clients, acting completely oblivious about the fact she tried to make us sign our rights away to defend an abuser.

Kimberly acts with the appearance of a nice person, but her actions are immoral.

Kimberly repeatedly lied to me during our negotiations. She said she wasn't talking to the others (Phoenix, Chris, the board, ...) yet, and in other instances she said that the "other side" also wanted to find a solution. She alternated those two contradictory statements. She also said she was going to leave Phoenix's board for personal reasons, but it was a lie, she is still in it.

This was the full list of actions Chris was asked to acknowledge and apologize for:

Towards me:

• encouraged his group members to make false accusations of pedophilia against me
• schemed to destroy the main primal diet group on Telegram, through siphoning the members and having them be brainwashed against its admin (me) with the various slander going around his group that he was encouraging
• encouraged people in his group to stalk and vandalize (in real life) me for fun
• after harassing people with his group, encouraged people like [redacted] the criminal and her accomplices who are self-proclaimed pedophiles ([redacted]) to make police calls against me
• didn't apologize while he continued attacking in the background
• didn't appreciate my months-long patience, my friendly attempts to solve this and the many chances I gave him
• inverted the accusations: saying he is innocent and I'm the one guilty of all (!) the things I accused him of and more
• false accusations towards me, he accused me of: harassing, doxing, stalking, slandering, uploading photos of minors, ...
• lied about me attacking people like him and a criminal woman he was associated with because of envy, when I have tried to work with everyone, including him and her, supported them, displayed exemplary patience and had to defend others and myself against unfair abuse from them
• sent a passive-aggressive email through Phoenix where instead of apologizing, he says the past is the past and tries to belittle me
• tried to turn people in the Twitter group against me by lying through the inversion of accusations and other lies, and by posting negatively when people praised my works there (they sent me this nonsense)
• falsely accused me of having cloned Jim Ellingson's website (I make my own websites, unlike them who scammed Jim out of his, only to break it)
• lied about me being the reason why Aajonus' unpublished data hasn't come out (almost nothing had come out for 11 years when I decided to make a campaign about it) — this one is so ridiculous it's hilarious
• lies about me not following the diet to discredit me whenever someone mentions me to him

Of course, details could be discussed. Even an acknowledgment of half of this would have been helpful.

That's only the part on me, there is a whole list for other people, such as the woman he abused together with people who leaked her nudes and told her to commit suicide, and that he kept defaming afterwards, calling her a narcissistic psychopath, and inverting the accusations, saying she was the one harassing and stalking them (without any proof whatsoever).

The scam

Click on the button below to reveal the section's content. It is massive and will appear on the same page.

Food quality issues without warnings

At the 2024 conference, Phoenix served frozen meat and frozen butter to people. Some of them reported adverse reactions to it (some people are more sensitive than others to frozen meat).

At the 2025 conference, someone reported to me that just like at the 2024 conference, people were served frozen meat, but this time, without even prior warnings about it. Despite the frozen meat issue having been raised the previous year, they seemingly worsened the situation. Adverse effects were reported again.

Phoenix's defamation against me

Phoenix has been defaming me in private to people, as well as attacking my work.

Phoenix has been for many years in my Primal Diet Facebook group before he made his appearance through his takeover, so he has known me for a long time, which I wasn't aware of at first. When I first contacted him about the Chris situation, he praised my "direction" and "impact", which is important for what he would later say.

In an email to someone, Phoenix said he left my group because it became abusive, completely contradicting what he had told me about my "direction".

Phoenix also tells people that I contact people's families and workplaces, which is something Chris told him, trying to paint me as a harasser.

When people committed repeated criminal abuse, I contacted their families, politely, to try to make them stop, which worked 50% of the time. For example, there was a man who was abusing people for years, making false accusations of pedophilia, harassing a woman, he was one of Chris' accomplices. I couldn't make him stop for years, until I contacted his father, who was a lawyer, which made him stop immediately. And trust me, the father preferred that to his son receiving a lawsuit or a police visit.

I also contacted the father of the man who leaked women's nudes, and who on top of that kept harassing people.

Another instance, I contacted the father of an 18 year old kid who was starting to defame people along with those criminals, because of their bad influence. The father took his son out of that environment, which was for the best.

All you have to do is look at the websites I created to warn about those people and get them to stop. They are full of undeniable evidence, and none of them have ever sued me, or attempted to publicly disprove the evidence. Phoenix is aware of all of this yet reuses one of their arguments against me.

Phoenix accusing me of "contacting families" is dishonest, which he knows. It's as dishonest as him supporting Chris who committed actual criminal, gratuitous abuse. I have been dealing with abusers for years. They doxed me, took years off my life, made me lose money, time, jobs, health, etc. Contacting their family instead of calling the police is diplomacy, not harassment.

I find it extremely immoral when people excuse actual, severe, sometimes criminal, abusers and try to paint me as the harasser for defending myself and others against them, often with 1/10th of the severity of the abuse they commit, while facing several of them at the same time, with people like Phoenix to back them up.

Phoenix and Avyanna's gender ideology

Phoenix advertises on his Blossom&Be services that he is open to helping with the biological processes of people who identify as women.

This last sentence would warrant some explanation, especially in relation to Aajonus' teachings and the Primal Diet philosophy.

Other accomplices in Phoenix's lineup

The other coaches who are part of Phoenix's lineup and the Primal Planitz board also deserve a mention.

I have not seen them express support for Chris, or attack his victims, but they remain in Phoenix's organization, making them complicit in the scamming and usurpation, as well as indirectly promoting Chris who is the co-founder of the organization they are part of.

Decent people would leave such an organization, or try to fix it at the very least.

These people received emails from us but never replied to them, applying the ostrich strategy.

• Jeff Slay, who was the main Primal Diet recovery testimonial Aajonus put on his website, as well as the executive director and vice-president of his activism trust, Right To Choose Healthy Food. What would Aajonus think of you, Jeff? You are betraying your old friend who saved your life.
• Betsy, who is someone we do not know.
• Tom, who is Phoenix's friend and says in his presentation on their website that he doesn't care what people think

Phoenix took over the Facebook page and falsely called himself Aajonus' official successor, and I posted evidence of him being a scammer there, someone who knows Phoenix, a certain "Terrie Lewine", appeared in the comments to tell people to contact her privately, not addressing the evidence. This is shady behavior. Who is this person? Does she even do Primal Diet? I have never heard of her, she comes from Phoenix's network. Why talk to people in private and not prove he is not a scammer publicly, unless you know you are lying and trying to manipulate people in private where others can't correct you?

Refusal to address issues

As mentioned before, Phoenix never made a public reply to any of my accusations. He also refused to discuss any of the issues I raised with me, even in private.

John Reed, who did plumbing with Aajonus and wrote the Hot Tub book, and who was the one who introduced Jim Ellingson to the Primal Diet, was also unaware of the scandals surrounding Phoenix, and couldn't believe them at first.

I offered to discuss the topic with him, and even to have a 3-way call with Phoenix. John talked with Phoenix and seemed to realize that there were indeed issues, and that Phoenix was unwilling to budge regarding them. Without posting his messages to me here, I can confirm that Phoenix refused the 3-way call that I suggested and that John relayed to him.

The reason is obvious: Phoenix would only stand to lose by talking to me in real time.

• he cannot manipulate me like he tries to do with others, so he cannot get anything from me
• he cannot justify his actions and it would become very apparent in 5 minutes

Complicity of other scammers and abusers

Whenever I flag someone as a scammer or abuser in the community, the previous scammers and abusers flock to promote them. This is what Lina, the criminal, and Anina, her accomplice, did in 2024:

To understand what these people did, you can read the articles about them on dedicated websites. Lina's case is relevant to Chris, who works with Phoenix, since they were accomplices.

Lina, criminal abuser

See Lina's actions and the evidence.

rawprimaldiet.info Open site

Anina, accomplice of criminals

See Anina's actions and the evidence.

therealanina.info Open site

Leo aka "residentraw", the latest scammer and abuser, became close with both Chris and Phoenix over me exposing his actions. Now, he is starting to work with them and will stream their conference on June 11-14, 2026.

residentraw, scammer, abuser, and accomplice

See Leo's actions and the evidence.

residentraw.com Open site

Leo, who scams minors, abuses me, and is complicit with Chris despite knowing his criminal actions, says that Phoenix got turned off by the profanity in his videos. This is performative, since Phoenix is not turned off by being the associate and promoting heavily an unapologetic criminal abuser, Chris.

Superficial friendliness

Phoenix and his crew who have remained in spite of the scandals have been trying to portray themselves as good, friendly people with altruistic intentions, who are just trying to be beneficial for the world.

However, the mask has been slipping off on multiple occasions.

Take this person, who was diplomatic with Phoenix, and even offered to pay for his services, and who Phoenix flipped on:

Another testimony:

If that testimony is true, why is Phoenix rude to a paying customer who seemingly didn't do anything wrong?

Phoenix's behavior, the real Phoenix underneath, his attitude, his actions, everything, can be explained once you understand his motives, informed by his psychology and biography.

Motives and psychology of Phoenix

This section is more subjective, but it was requested.

Once you have seen what Phoenix is doing, you are probably wondering why he is doing it, and how he expects to get away with it.

The answer is in his name itself, "Phoenix Be", which is a nickname he chose for himself. His wife also changed her name. These names hold great significance for them, as they redefined their identity through the symbolism of these names, to free themselves from their past, and they believe they have a manifest destiny to save the world, which guides their actions and their vision of the world. This is key to them; it is an existential matter, and their mental coherence depends on it.

Phoenix Be was born Mihaly H. Bartalos in September of 1965, the oldest of three boys, in a family of Hungarian-Lithuanian immigrants from Eastern Europe.

You can see on some websites, he also appeared as "Phoenix Bartalos".

Avyanna Grace seems to be Jennifer Lynn Fiscus, according to public records, although that is not fully confirmed. She changed her name to "Avyanna" seemingly after meeting Phoenix. She is around 13 years younger than Phoenix.

When I first heard of Phoenix's involvement in the Primal Diet organization's activities in 2024, with Jim Ellingson telling people in private that Phoenix would be starting a coaching business before it was publicly announced, I didn't have any particular opinion of him and was still hopeful.

I didn't know Chris was involved until their public launch.

Upon reading their website primaldietcoaching.com, several things immediately struck me.

Phoenix was writing as if nothing had happened since Aajonus died, as if it was some sort of dark age, and framing himself and his group as saviors, literally the "Next Generation".

This looked both unserious, even immature, even delusional, and dishonest to me, erasing years of work by other people, while he was completely absent, and putting forward such a narrative.

The claims were exaggerated, such as "picking up where Aajonus left off", implying they were at the level to stand with Aajonus, even surpass him.

The use of metaphors such as "we are the safe harbor", "we are taking the torch", and of repetition, "we are here to ... we are here to ..." (written as "we are hear", still not fixed to this day) was trying to give the story an epic quality that wasn't warranted yet, with nothing proven.

The stated goal of "converting 400 million people" to eating raw meat within a set number of years was the clearest tell. This sort of self-hype roadmap lacking grounding in reality is a sign of delusions of grandeur, of megalomania, even.

Does he not remember all the powerful enemies Aajonus faced?

This landing page alone told me the following:

• Phoenix had delusions of grandeur, in the literal sense
• Phoenix was willing to rewrite reality to enforce the narrative that suits him

He immediately appeared as irresponsible, potentially dishonest, potentially irrational, and dangerous if left in a position of power.

It also looked like he had been waiting all his life for this moment.

Despite the triumphant tone, the text reads more as manic, fragile, almost desperate, as if he is trying to convince himself more than the readers, or to manifest the events.

All of this is perceivable in that copy alone.

Every subsequent piece of information, gathered from the conversations that took place with him, from his actions, and from his biography, confirmed it and refined this thesis.

I contacted him politely, brought up the Chris issue. He dodged the issue at first, as if his preoccupations were elsewhere and he didn't want to deal with inconveniences.

In our conversation, he said something that confirmed an earlier suspicion. He said that in his community, Chris would not commit the abuse he had committed. To which I replied: It looks like you are acting as if only your community, which doesn't exist yet, matters. Chris had committed abuse, the place is irrelevant. This is exactly like Phoenix's primaldietcoaching.com landing page where he says that nothing took place ever since Aajonus died, and now he is there to save the day. In both cases, only what he does matters, and the rest is treated as if it doesn't exist.

He even asked me to promote his conference in spite of Chris' presence as co-founder, which is a delusional request. Phoenix truly seems to think that his conference is important above all and trumps criminal abuse and the integrity of Aajonus' legacy.

When you look at the photos Phoenix posts of himself on his website, they do not lie. Analyzing people's expressions is not always reliable, but in this case, it is very clear.

Phoenix is forcing himself to smile, but the expression that comes through is one of worry and insecurity. You can see it in several areas. The smile looks unnatural and tense, the eyes are also tense, not relaxed, almost strained.

In this photo, it looks like Phoenix is the one who needs therapy. He is trying to force a smile, but cannot hide his inner turmoil. He looks like he is feeling out of place.

Listen to how Phoenix reacts to being called "baby".

Phoenix also claims to be a feminist in that podcast. However, he is the accomplice of a man, Chris "eatrawmeat", who did extreme sexual harassment, in the form of digital sexual violence, towards a woman. His feminist position is hypocritical.

Overall, he is performative in many aspects. He is trying to embody certain identities, like the spiritual therapist, the feminist, but he is playing a role. In this case, not to trick others, it is who he pretends to be to himself.

When you stop videos at random frames, you will often see him down or sad-looking.

As was shown in the earlier investigation about Phoenix's past presence on the Primal Diet Facebook group, he expressed himself more directly in a throwaway account that he thought nobody would see.

It confirms the mythological origin of the name "Phoenix" he chose, with the image of an abstract fiery phoenix prominently displayed.

Besides the alliteration, the name "Vince Valiant", which is merely a mock name like "John Smith", indicates that he sees himself as a hero.

The most important clue is his "occupation" field: "Creator at Heaven on Earth". Phoenix sees himself as a savior of this world, and a creator, that is, a god-like figure.

Phoenix is someone who has been trying to find his place in the world for most of his life. He had two failed marriages. He says on his website that "darkness is an old friend".

Phoenix writes his biography in a way that makes it look like he has a chip on his shoulder, saying he was smart, physically gifted, a bad boy, and beat the school bully.

He mentions the struggles he went through:

He had more physical-leaning jobs, that were not satisfying him fully.

When he met his current wife, Jennifer/Avyanna, they both found salvation in each other.

He became Phoenix, reborn through her Grace, now authentically living as himself, hence his last name "Be", and their rebirth had such meaning that they had a common mission, to save the world and create Heaven on Earth.

Calling yourself "Phoenix Be" = Rebirth + Being = Being x 2, it is a tautology. Calling yourself Avyanna Grace, while specifying that the word "Avyanna" also embodies grace, it is another tautology.

"Bringer of Elegance, Grace, and the Now, the yin counterpart to Phoenix's yang"

"Avyanna is the gentle, intuitive yin who balances Phoenix's fiery, action-oriented yang"

Such emphasis is more of a self-fulfilling prophecy, an attempt to convince themselves.

Their common mission is such an important part of their life that Phoenix mentioned it in their wedding speech. They call themselves partners in love and purpose.

They seem to view it as a manifest destiny, that is, a predetermined course of events that is believed to be inevitable and often divinely ordained, and where they place themselves as the central characters.

Such thinking is often dangerous, and can lead not only to delusions of grandeur, but to a denial of reality and a worldview that turns people into props. Reality must bend to their will, the narrative must be fulfilled, and anything that gets in the way cannot be accepted by the mind.

They end up in a contradiction where they want to help people, even save the world, but it must be done their way, and if it doesn't happen how they envision it, with them at the center, they see other people's interests like they would see glitches. Other people end up not mattering and can be trampled to a great extent, to fulfill their vision and destiny, they can go to great lengths in immorality.

They married, started a business and had a child all in the same year, in 2019.

They claim on their website that they can teach people to find themselves, heal their trauma, and improve their dating relationships. The name of their business "Blossom and Be" is what they perceive they have achieved, and can help others achieve.

Avyanna was the catalyst for Phoenix's change and holds a very important position. Her philosophy is about helping others "remember how to blossom" even after periods of darkness. Some testimonials of hers mention "she reboots my system". That's what she did to Phoenix.

He seems to look up to her as a sort of priestess who awakened his potential. She's also the one who oriented him more towards healing and spirituality. As a kid, she tried to heal animals, and believed she had done so in a previous life. In a way, Phoenix is an Avyanna creation.

Phoenix now fancies himself an intellectual and an enlightened person, but while eloquent, he is more of a brawn-than-brains type. He was accepted to the U.S. Olympic swim team at a young age, he joined the army, worked in construction, was a personal fitness trainer, and his main occupation is massage therapy. He has done physical jobs most of his life, and now wants to reinvent himself as a nutritionist and spiritual coach.

Phoenix and Avyanna both sign their emails with "In Optimal Health,", a phrase they repeat like a mantra.

Aajonus' "Healthfully," or "Healthfully and appreciatively," signature was more humble, more casual.

Of course, Avyanna is in charge of the Primal Diet Coaching women groups.

Phoenix is still, in some aspects, an immature person, even childish at times.

This sequence is an example:

This blog post title is another example, where he makes a questionable pun:

The name he chose for his organization, "Primal Planitz", is ridiculous.

Sometimes, Phoenix speaks about himself in the third person in his correspondence, which is a combination of preachiness and of arrogance.

When you look at Phoenix's face on this photo, he has a particular expression.

Perhaps I should not be saying this, but in spite of the harm he has caused to people, to the movement, and to me, cynically using Jim Ellingson's death, all these things, it pains me to see this man show such faith and reverence towards what he sees as his source of meaning, the person who gives him hope.

I know that his intentions are not evil, that he is only trying to find happiness and meaning in his life, and maybe even help others, whatever mental gymnastics may be going through his mind.

Still, the fact remains that his actions are objectively harmful, and that he made himself the accomplice of a criminal abuser, jeopardizing Aajonus' movement, misleading people, scamming them and, according to Aajonus' teachings, harming their health with some of his advice.

Even for his own good, he must be stopped. He might or might not find the peace he desires afterwards, but this path he is on is false and can only keep bringing destruction. The light at the end of the tunnel he is seeking is not there.

Right now, Phoenix knows he is losing many people, partners and supporters, due to my articles. He keeps trying to outgrow the people he is losing, by contacting different influencers on social media, some with dozens of thousands of followers. Then I contact them, and they stop supporting him. Then he contacts more. He also appears in as many events as possible, like carnivore or traditional eating events. Phoenix hopes he will grow fast enough to reach a critical mass this way. This is a foolish plan, but he is committed. His other goal is to raise 3 million dollars from investors to purchase land and create his community with farms, a clinic, and so on.

He has skills in organizing events, possibly in farming, in speaking, and he looks quite good for his age, without a doubt thanks to the half-Primal Diet he has done for 20 years.

To this day, Phoenix lacks direction. The impressive list of credentials on Phoenix's website is not necessarily a good sign, when several items contradict each other, such as Ayurveda and Primal Diet. He is a "jack of all trades, master of none", and he didn't produce a synthesis, but a melting pot.

Phoenix's beliefs are also a melting post, and unclear.

The logo of his "Primal Diet Coaching" seems to have Hindu influences, with the symbol being a cow, a sacred animal in Hinduism, which has a red mark on the forehead.

Phoenix's Signal group named "Fat Cattle Kingdom" also oddly sounds like cow worship, although it may not be, but that's what this strange name can evoke.

Phoenix is also waiting for "the fall of Rome", which is an unclear reference.

Phoenix has other ties to Hinduism, through Ayurveda.

The logo of his and his wife's organization, Blossom&Be, combines a lotus with crescent moon symbolism, drawing again from Hinduisms, and perhaps New Age spirituality.

Even his websites are a mess. He has as least 5 different ones, many repeating the same content:

• Blossom & Be — Phoenix and his wife Avyanna's wellness retreat in Asheville, NC, offering therapeutic bodywork, life and relationship coaching, and various healing modalities.
• primaldiet.net (given to him by Jim) — Aajonus Vonderplanitz's original Primal Diet website, selling his books and other works, which Phoenix took over.
• primaldietcoaching.com — Phoenix's coaching platform selling Primal Diet coaching services and educational resources.
• primalplanitz.com — Phoenix's lifestyle brand promoting the Primal Diet through coaching, conferences, farm education, and community events.
• healthfreedomnetwork.org — A membership community platform centered on health autonomy and medical-choice advocacy.

He wants to be a spiritual leader, a successor to Aajonus who will surpass him, and an influential figure who will save the world, and create "Heaven on Earth".

None of these might happen, but they surely won't happen with his current direction. He is only wasting our precious time, and causing needless damage.

This man needs to be stopped, along with the other people around him.

It is difficult to reason with people who believe they have a manifest destiny, and live in such delusional states. Everyone who tries is ignored.

I have also been told that Phoenix doesn't read my articles. Considering he has lost many partners over it, and that thousands of people have read them, this is yet another sign of his delusional state where he thinks reality has to bend to his narrative, and he can freely ignore what inconveniences him, and double down.

When Phoenix presented himself as the official successor to Aajonus, trying to force it through with an unhinged story, using the death of Jim Ellingson, this came as a shock to several people, but it was entirely predictable given what I explained about his motives and his mental state.

He is so desperate to prove to himself he has indeed been reborn, that he must at all costs accomplish his perceived destiny as a proof of it. The end justifies the means, even siding with Chris' criminal abuse—which objectively just drags him down— and tarnishing Aajonus' legacy.

In his eyes, it is not only a matter of personal fulfillment, he has also convinced himself that for the greater good of humanity, he must succeed, so nobody has the right to stop him, even if he has to do unethical things.

Most importantly, Phoenix cannot stop. If he stops now, he will not only fail, and not have another such opportunity to rise and accomplish what he perceives is his glorious destiny, but his reputation will be severely damaged.

And he will have to confront his own dysfunctionality, which is what he is trying to escape from by doing all of this, all the lies he told himself to sustain the current identity he has built.

Conclusion

This is a message to Phoenix, who I heard hasn't read my articles, despite discussing them on calls with others for hours, but who will hopefully in a moment of lucidity read this:

Mihaly, Phoenix, Vince, you are a crazy scammer.

You are not the savior of the world, and you will not create Heaven on Earth.

I guarantee you this.

This doesn't matter anyway, because the salvation you are looking for will not be found in what you are doing. You cannot succeed and find meaning through lying, cheating, compromising your integrity, and denying reality. You are in a headlong rush that will inevitably end in a crash, and the more you postpone it, the more damage there will be in the end.

You traded your dysfunctionality for something even worse.

You are hurting the people you claim to want to help, who have trusted you, who looked up to you, and the people who are performing the work you claim to do. You are hurting a movement that is important for mankind.

If you are brave, you will face the truth on your own terms, cease the sunk costs, acknowledge your errors and do what you know is right.

These are my demands towards Phoenix and his group:

Phoenix should publish a public announcement on his websites and newsletter that includes:

• An apology to the Primal Diet community and to the people he wronged.
• An acknowledgement that the story of him being Aajonus' official successor was a lie.
• An acknowledgement that presenting his websites and social media accounts as the new official Primal Diet pages was a lie.
• An acknowledgement that he sold coaching and conferences as "Primal Diet" while giving people something else, often in disagreement with Aajonus, without disclosing that difference.
• An apology for abusing people's trust and bringing unethical behavior into what Aajonus had built.
• An acknowledgement that his claims about Aajonus changing his mind about frozen meat, saying it was not toxic, or having only made a typo, were lies.
• An acknowledgement that he recommended supplements at a conference advertised as official Primal Diet, despite Aajonus being severely against supplements.
• An acknowledgement that he gave advice under the "Primal Diet" label that Aajonus would have considered dangerous for some people's conditions, without warning them that it was opposite to Aajonus' advice.
• An apology for irresponsible handling of significant social issues under his responsibility.
• An acknowledgement that he told us Chris would no longer commit abuse under his direction, then broke that promise.
• An acknowledgement that his board said Chris should apologize for his severe abuse, but that Phoenix, as the person in charge, tried to cover it up and silence the people Chris abused with an NDA instead of enforcing it.
• A retraction of the untruthful claim that my Primal Diet guide was written with AI, since Phoenix was in my group and knows Rom published it before ChatGPT came out.
• A retraction of the claim that my Primal Diet Facebook group was abusive because people defended themselves from someone who made false accusations of pedophilia and tried to take over the group to turn it away from Aajonus, toward supplements and other things.
• A statement that Phoenix does not support the actions and hostile takeover of Kim-Mia.
• An apology to the people abused by Chris who contacted Phoenix, for refusing to do the bare minimum.
• A post-mortem apology to Jim Ellingson.
• An apology for dragging other people into this.
• A commitment to stop claiming to be Aajonus' official successor or to run the official Primal Diet pages.
• A commitment to never falsely claim to provide Primal Diet coaching again.
• A commitment that, as agreed through the talks with Kimberly, their activities and content will clearly state that they are only Primal Diet-inspired, with differences from Aajonus.
• A commitment not to mislead people or disagree with Aajonus without first exhaustively presenting Aajonus' arguments on the topic.
• A commitment to keep working with Chris on this project only if Chris acknowledges his own wrongdoings.
• A commitment that Aajonus' historical website, the wewant2live.com and primaldiet.net domains, and the newsletter contacts Phoenix received from Jim Ellingson after promising to honor Aajonus' legacy, and other such assets, should remain under the care of someone who fully believes in the Primal Diet, to be determined afterwards.

Journalists have contacted me after finding my content on this website. They are aware of all the scandals going on regarding the unreleased Aajonus data, the scamming, and the abuse, and how they all fit together.

Share this page around. Many people have learned about the Phoenix and Chris scandals through comments made on their posts.

To visit the other pages of this website, use the menu icon on the top left.

Testimonies

These are testimonies from people who read my previous articles about Phoenix, or talked to me about him.

Q&A

There are many scammers and bad actors, why focus on those?

The distinction is very important. Someone who says, "Pay me for coaching; I know better than Aajonus," is easily identified. It's not as dishonest; people know what they are getting.

Scammers who lie about being official successors, or the only legitimate representatives of the Primal Diet, or who become extremely abusive to keep scamming, are the worst cases. Chris, Phoenix, and Leo are in that latter category and they all work together.

Stance on going to the conference

I have been asked about whether people should go to the conference. I don't want to give a yes or no answer, but here are some considerations.

Overall, cutting their money supply is the most effective way to stop them. However, my main concern is that they do not get promoted to new people, regardless of who goes there.

It is also useful for a couple people to go there to warn the other participants, and report back with information.

Overall, if you really want to go there, go for social reasons (the meetup), not coaching, and please do not promote them. If you go there, share the information, and warn others who are there. Call them out, with cold factual evidence, if you feel like it.

Note to investors

If Phoenix contacts you for investment in his land/farm/clinic project, consider the following.

Phoenix claims to want to create a healthy, happy community, but promotes abusers who harass men and women alike, launder their reputations, and defend them with NDAs against their victims.

You can see on this page in detail how Phoenix handled the Chris "eatrawmeat" abuse situation.

Do we need to work with him? Can he change?

He needs to acknowledge his wrongdoings and enact concrete changes. That will fix most of the issues, even if I still think he is unfit to be in a position of leadership in this realm.

Did you have negative intents from the start?

No, I hoped Phoenix would not be yet another problem. I also tried to solve the situation amiably for weeks. Even a year later, I offered the best possible deal I could to them.

However, Phoenix's intents are the ones that should be scrutinized, as I have shown.

What to do

The most important thing is to stop promoting them.

The second most important thing is to share the information.

The third one is to make Phoenix and his crew accountable, requesting them to address it and fix the issues.

Relationship map